Alexis Abascal: MXN Real Estate, Dubai

Alexis Abascal is a young real estate agent from Guadalajara who made the decision to move to Dubai with no local network, no prior experience in the Emirati market, and facing a highly competitive industry dominated by established developers and agencies.

His challenge was twofold: on one hand, building credibility in a new market where no one knew him. On the other, generating a steady flow of qualified prospects (Latin American investors interested in Dubai real estate) without the backing of an established brand.

Time was critical. Every month without commissions meant real financial pressure. He needed a digital strategy that would convert fast, not in years.

We designed a hybrid strategy that combined viral organic growth with paid media campaigns and lead-capture funnels. Every piece was built with the Latin American investor in mind, someone evaluating Dubai as an investment destination.

Core components:

1. Viral organic content on Instagram and TikTok: educational and social-proof videos showcasing properties, the market, and the Dubai lifestyle from an authentic Latin American perspective.
2. Platform-optimized post-production: each format edited specifically for the Reels, TikTok, and Shorts algorithms.
3. Paid media campaigns at $2,500 USD/month: lead-capture funnels with landing pages segmented by investment ticket size.
4. Integrated CRM: for automated nurturing and follow-up on every lead captured.
5. Network of Latin American agents: an ambassador program that amplified reach and drove co-selling.