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Tequila Reserva Don Armando · Premium Spirits
Premium positioning in the US Expansion
The Challenge
Position a premium Mexican tequila brand in the US market, where the category is saturated and dominated by brands with enormous budgets. We needed to build brand awareness and generate demand in key states organically and through optimized paid media.
How we did it
Our Strategy
A 360° strategy: a consistent premium visual identity, editorial content on the Mexican heritage of tequila, audiovisual coverage of tasting events, and digital advertising targeted at states with high premium-spirits consumption.
The Results
The brand consolidated its premium positioning throughout its expansion into the United States, with a growing community on Instagram:
+17KFollowers on Instagram
Last step
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