The Challenge
An artisanal agave spirits brand with limited production needed to elevate its digital presence and connect with a new segment of premium consumers, without losing the authenticity and origin story that set it apart.
How we did it
Our Strategy
A 360° campaign: editorial content on the tradition of agave, cinematic videos of the ranch and its production process, documented tasting sessions, and paid media targeted at premium consumers in key markets.
The Results
The campaign positioned Rancho Escondido's origin story before a premium audience in Mexico and the United States, building a strong social media community:
+137KFacebook
+28KInstagram
+2KInstagram · USA
+165KTotal social media community
Last step
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